WOWBURGER
Product Launch
2022
WOWBURGER launched its first new always-on product since the pre-pandemic era, marking a big occasion as it introduced chicken to its menu.
The new product, crispy fried chicken bites with a perfectly spiced and crunchy batter, was the star of the show.
This comprehensive campaign covered a wide spectrum, ranging from staff uniforms, tray paper, and strut cards at tills to posters displayed in windows, social media assets, and large out-of-home posters. The campaign cleverly employed the tagline "there's a new bird in town" to both emphasise the introduction of chicken to the menu and to tap into a familiar tagline that would be recognised by Dubliners.
From a design perspective, the campaign used a striking headline to capture attention, complemented by a bold product image, all set against the iconic WOWBURGER yellow background. This straightforward yet highly effective combination proved to be a standout feature of the campaign.
