Sophie's Drag Brunch
Event Branding
2023
Sophie's Drag Brunch fuses drag performances with the pleasure of a traditional brunch, creating a unique and vibrant event. This event is tailored to a diverse demographic, drawing members of the LGBTQ+ community, local residents, and tourists alike.
The project necessitated the creation of captivating and thumb-stopping social media content. The creative challenge lay in creating content that encapsulated the modern and entertaining essence of drag brunch, while upholding the premium feeling associated with Sophie's Restaurant. This strategy yielded remarkable success, evidenced by event tickets selling out within days.
In addition to the successful social media content, our project extended to the creation of menus and drink tokens for use on the day of the event. This integration ensured a cohesive and visually engaging experience for our guests, mirroring the design theme that had resonated so well in our digital campaign.
Sophie's Drag Brunch received great acclaim from both attendees and the local media. This positive reception not only underscored the project's success but also led the way for a series of sold-out drag brunch events in Cork. It also propelled Sophie's to introduce their drag brunch show to their Galway venue, extending the reach of this distinctive dining experience.
