Press Up Hospitality Group
Brand Refresh
2022
Press Up is Ireland's foremost experience creator. Through an array of unique restaurants, bars, stunning hotels, and sophisticated cinemas, Press Up sets the stage for its patrons' unforgettable moments.
During my tenure at Press Up, recognising our position as Ireland's largest hospitality group, we embarked on a journey to revitalise the Press Up brand to better represent our standing. As contemporary, dynamic experience creators, Press Up embodies a unique blend of modernity, sophistication, and premium allure. Our objective was to ensure that our selection of fonts, colours, and imagery reflects this ethos.
While retaining our iconic red and black elements, we embraced a more sophisticated and subdued colour palette, moving away from stark contrasts. The brand's evolution involves a shift from the bold red and black to a harmonious blend of the new subdued red, pristine white, and the reserved use of black for an added premium touch, as seen in our key client brochure. Additionally, we introduced a tasteful eggshell colour to serve as a background on our website and other marketing materials, creating an atmosphere of elegance.
Previously, our photography predominantly featured images of our venues in an unoccupied state. While we preserved this aesthetic for high-end materials targeted at corporate clients, we chose to also incorporate imagery that authentically captures people creating cherished moments within our venues. This strategic adjustment aims to portray Press Up not just as a group with beautiful venues but as a curator of memorable experiences.
