MOM Chicken
Brand Identity
2022
"MOM Chicken is all about simple food with big flavours. A hidden gem, offering southern comfort food, with a twist – in the heart of Dublin. Because nobody makes it like MOM."
In the creation of the MOM Chicken brand identity, the primary objective was to introduce a clean and uncomplicated aesthetic that would serve as a compelling contrast to the busy walls and ambiance of the restaurant. This project's overarching vision was to convey the essence of American Southern Fried Chicken, encapsulating its timeless charm.
To achieve this, a classic red and white design scheme was used, reflecting the quintessential elements of this culinary tradition. By adopting these iconic colours and a minimalist approach, the MOM Chicken brand identity successfully gives off an aura of authenticity and nostalgia, inviting patrons to indulge in a truly American culinary experience.
The harmonious blend of simplicity and tradition within the brand's visual elements, from the colour palette to the typography, reinforces MOM's commitment to delivering Southern fried chicken at its best.
