Mindwise Coaching
Brand Creation & Identity
2021
Mindwise Coaching, led by Cleo McCormack, specialises in executive coaching with a unique focus on mindfulness and wellness, setting her apart from conventional executive coaches. Cleo's distinctive coaching approach often takes place outdoors, with a significant emphasis on nature and forests.
Our challenge was to create a brand that resonates with professionals while conveying a sense of tranquility and well-being. Striking the right balance between executive professionalism, mindfulness, and a connection to nature was paramount in our branding efforts.
Cleo actively engages her audience through vlogging on Instagram, guiding her followers through mindfulness techniques and more. Given the competitiveness of the social media landscape, our brand had to stand out and make a lasting impression in this dynamic space.
